All posts tagged: streetwear

palace Adidas collaboration

Men’s Streetwear Industry Due to Continue Expanding

The men’s streetwear industry is revolutionizing the textile trade worldwide. Fashion has opened new borders and a simple sweatshirt is no longer just a sports item. That can be carried in various situations gives it versatility and, therefore, offers added value.  Urban fashion is one of the trends in the retail world that is gaining more momentum, targetting young people looking for exclusive products with an urban touch. In recent years, the raise of this phenomenon focused on casual wear such as t-shirts, sweatshirts and sneakers inspired by music, hip-hop, skateboarding, graffiti, has been unprecedented and the data suggest that streetwear accounts for 10% of the world textile and footwear industry. It is affecting several areas, such as production, sale, and promotion. Its revolution has reached such a point that it has made brands that a priori do not have any kind of relationship, juxtapose. Luxury brands and sportswear brands have intermingled. From that fantastic Alexander Wang 2009 Fashion Show, that idea of treating sportswear as a luxury item. Nowadays everyone has joined. Louis Vuitton, Valentino, Balenciaga, Prada, just to name a few, …