All posts tagged: Social Media Trends

Essence Murjani

Black Girl Magic Movement—Doing Things Our Way

It’s 2016 and there’s something in the air. A thick, wondrous mystical aura clouds the atmosphere and it appears that the world has been cast by a spell. Word has it that it’s a crazy kind of magic but we’re not talking voodoo. This is a special power, a movement that shines through any darkness and it’s called Black Girl Magic. The Black Girl Magic movement by now may ring a bell. The hashtag #BlackGirlMagic has been taken off by storm on all social media platforms, accompanied by gorgeous photos of sistas in all shades of dark doing their thang, and damn do they look good while doing it. The phrase was first coined in 2013 when CaShawn Thompson introduced it as a way to celebrate the fierce willpower of black women, resilient to the impact of an oppressive past that dared to defy their magic. Soon thereafter, T-shirts supporting the campaign were in high demand and stars like Amandla Stenberg strutted the electric words with utmost pride. Dear Black Girl, 💕 Do not be …