All posts tagged: Sav Noir

SAV NOIR AW16

The Moto, Justin Gossman for Sav Noir AW 2016 (Exclusive)

When it was first unleashed on an unsuspecting suburban populace in the 1950’s, rock ‘n’ roll was perceived as a threat. A menace to society, comparable to the Red Scare that threatened the “American way of life” with its loose hips and morals. Considering the furor, tumult, and outcry, it’s kind of disappoint r ‘n’ r  has become the most bland of lifestyle accessories – a facsimile of rebellion, but still in bed by 11. Los Angeles-based fashion label Sav Noir is doing its bit to turn that around. Influenced by the untamed life well after the sun has set. They’re making dark, chic clothes for “the matured, rebellious souls of our era. The ones whom fear nothing, or no one,” as they put it. Sav Noir AW’16 “The Moto” film tells the painful story of chasing a rock’n’roll dream following model Justin Gossman as a young rock ‘n’ roller, through his dreams of fame, fortune, and excess, through to the painful, vacuous existence of a struggling artist. Watch Gossmann go from sleek, stylish nightlife to the …